I just bought a course called Perpetual Audience Growth. It began as a free PDF lead magnet from Evergreen Profits LLC. As soon as I read it, I knew that the course was going to teach me what I need to know in a style that I enjoyed.
I started full-time as a social media manager in November 2019. In January I started paying for training and adding a lot of podcasts to my queue.
Hustle & Flowchart
I discovered the lead magnet PDF through the Hustle & Flowchart podcast, hosted by Joe Fier and Matt Wolfe. The value in this podcast is just crazy. It has a real feel of authenticity about it, and it’s not overly salesy, in fact it’s not really salesy at all. The passion for what Joe and Matt are doing really comes through in their interviews and it’s infectious.
I’m the Hot Lead
What’s really interesting is to watch how the sales funnels of training programs that teach sales funnels work. I’m the hot lead and it really works! I went from podcast, to a call-to-action to download the transcript, to a free PDF lead-magnet with a lot of value and then, maybe five automated emails later, I bought a course. And once I’d bought the course, the up-selling video for their newsletter subscription got me too!
How about you?
What courses are you studying? I’d love to hear from others that are starting out in the social media marketing industry!